The Ultimate Website Design Checklist!

  • website design checklist top 10 website features

The time has come to launch your new website – or update your current one – but you’ve no idea where to start.

Website design can be a confusing process. So many features, so many templates, and way too many examples to take inspiration from, we’re not surprised you’re overwhelmed!

So apart from the technicalities, what’s top 10 on our website design checklist?

1. A high quality logo

Your website is going to be one of the most important homes of your logo, which means it’s essential it’s high quality, modern and reflects you… Being correctly positioned on every page is also an advantage!

2. Show off what your brand is

A website is the first port of call for potential customers, employees, and where your competitors will keep a close eye. Treat it like your shop window. Ensure it reflects your identity.

3. Look professional

“You never get a second chance to make a first impression.” All more important because your website is now your shop window. No customer is going to be impressed with a messy, unkempt shop, why do the same online?

4. Clear navigation

UX (user-experience) plays an important role in customer retention. Your website needs to be easy to use and provide a positive experience.

5. Contact details

It sounds obvious, but they can be forgotten! Customers and prospects need to be able to reach you, whether that be an email, address, telephone, contact form, or all of them.

6. A blog

As well as playing a huge part in long-term SEO results, a blog can be a great way to introduce your staff, offer expertise, and build trust. (Just read our blog about whether you need a blog!)

7. Testimonials

Honest customer feedback can be crucial in building trust and winning new business. We can all brag about our own greatness, but nothing beats feedback direct from a client!

8. CTA

So someone’s visited your website… Great! Now what? A CTA (call to action) will act as a website signpost.

9. Social media

As well as helping to grow follower numbers, social media links on websites can actually improve search rankings.

10. Images – even better video

Using images and videos will bring your product to life! Image optimisation plays an important role in SEO!


So if after all that you’re thinking your website needs a re-fresh, get in touch, we’re an expert team of designers, strategists and wordsmiths.