PR, or Public Relations, used to be purely about getting column inches in the print press. Indeed when Golden Frog was first formed in 2010, this was 80% of what we did.
There has been an immense shift to digital in the meantime, and in fact liaising with the press has taken a turn to the minority. Having said that, our strong relationships with key industry press allow us to ensure that our clients are constantly in the right places with coverage and editorial, which we echo across their digital channels, driving traffic to their website, alongside raising their profiles and improving their reputations.
We pride ourselves on providing press with relevant and impactful content which appeals to their readership. It’s an ever-increasing challenge to measure the effects of PR, but if someone says ‘I’ve heard of you but I don’t know why’ to one of our clients, we know we’ve done a good job!