The world of PR and Marketing has changed significantly since the business started in 2010, and the lines between the two have blurred. We cover all aspects of communication for SMEs across a variety of industries.
Marketing Communications
Having a consistent voice and image across all business communications is key to maintaining a strong brand. We look at all aspects of business’ marketing to ensure brand consistency. If there are brand guidelines in place, we make sure that these are adhered to. If there aren’t, we create them for future use. We help companies to brand and re-brand, produce marketing materials and websites, as well as maintain communication with their audience through social media, blogs, advertising, events, awards and press coverage.
Press liaison
We act as the go-between for our clients between them and the press. We have good relationships with journalists in a huge range of fields, and multiple databases which we can utilise to raise clients’ profile within the press. Clients tend to pass press enquiries on to us, whether they be for editorial or advertising, and we handle these queries professionally. We will happily negotiate advertising and editorial placements for our clients, and write/design the content accordingly, whilst ensuring that we always hit deadlines.
Websites
We design, build and manage websites for our clients, as well as managing their ongoing content creation, links and SEO.
We also retrospectively assess clients’ existing websites, and suggest and make changes which improve their visibility on search engines, whilst ensuring that their brand values are maintained and upheld.
Inbound marketing
Any communication created by a company needs to be placed in numerous positions both on and offline to be of maximum use. We ensure that any marketing/PR that we create is well-placed for maximum exposure. Ultimately the goal of inbound marketing is to increase visits to a client’s business or website, with a view to increasing their visibility and client base.
Awards
Entering and winning awards is an excellent way to raise a business’ profile. We are experts in writing entries for awards, and have had significant success for our clients. We also help advise clients on how to make the most of accolades they gather, and keep track of deadlines and forthcoming entry openings, so our clients don’t have to.
Social media
We set up and manage various social media accounts for our clients, which although a valuable part of a business, can be time-consuming and daunting. We are experienced in managing Twitter, Facebook, LinkedIn, Pinterest and Instagram accounts, and are accustomed to producing content which reflects each platforms tone.
Events and Exhibitions
We are experienced in organising all kinds of events for our clients, as well as helping them to make the most of exhibition and sponsorship investments.
With a portfolio under our belts of music events, anniversary parties, networking events, exhibitions, product and venue launches, fashion shows, and even club nights, we have orchestrated a huge range of events, and love a challenge. We expertly handle budgets and timescales to ensure maximum benefit for clients from their events.
The investment required to exhibit at trade shows is huge. Yet we find many companies don’t have the time, knowhow or skills to maximise on this investment. Golden Frog can assist in all areas of compliance, logistics and promotion, helping our clients achieve all their exhibition goals.
From taking on small mundane tasks, to project managing the complete events, contact us to find out more about our offering, and our highly competitive pricing.
Check out our blogs on exhibitions and events, to see what we do at exhibitions before, during and after, and why we love working with clients to put together events!
Sales
Pre-sales ground work can be a hard and daunting task for teams. By outsourcing to us, clients ensure qualified leads – freeing time to actually sell.
We do not use scripts, we believe in personality and ingenuity to forge a relationship with prospective customers. We want the outcome to be long term, loyal and profitable relationships for our clients, so that they come back to us again and again, each lead is assessed for quality and relevance. The databases from which we work can either be purchased, provided by clients, or researched ourselves.
The Sales division consists of native English, results-driven, telemarketing and market research professionals. They are fully accountable and their calls tracked and reported back to clients. The team are extensively trained on polite and effective telemarketing, and will spend significant time with clients to understand their businesses before embarking on projects.
Golden Frog Sales offers a cost-effective and sensible way for businesses of all sizes to casually add to their workforce as and when required.
Services include:
- appointment setting
- pre and post-exhibition follow-ups
- lead generation
- telemarketing
- campaign management
- data cleansing
- training
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