Rejigging, rebranding and repositioning – a busy few months for Golden Frog

 

It’s been a crazy 12 months, that’s for sure. Whilst uncertainty has hung in the air coupled with a fear for the future, one thing has been a huge benefit, and that’s the time people and companies have had to take stock. 

This has resulted in some fairly big changes for our clients, mainly in the way they position their brands and the tactical way they communicate. 

We started with The Old Coach House and The Staveley Arms – these sister companies had historically been marketed separately, despite both being owned by the Lightwater Estate and sitting opposite each other in the village of North Stainley. A brand refresh for both brought the two together, with mirrored branding and new websites, each referring the other. The result has been many more bookings for The Staveley Arms from The Coach House future residents, and their social media now echoes each other as it’s all run by Golden Frog with one voice. We’ve loved uniting the two businesses, and look forward to working with them for a long time to come to continue to reinforce the relationship between the two. 

Towards the end of 2020 we were delighted to start working with DJ Assembly, a Printed Circuit Board manufacturing company based in York. DJ had broken away from their parent company and inherited a legacy brand, which wasn’t reflecting the high-end nature of the partnerships they want to nurture. We conducted a full brand audit, including segmenting their audiences and really drilling down into what the company wanted to achieve and who they wanted to communicate with. The outcome has been a stunning new suite of visuals designed by our lovely Kirsty, a new name: DJ Electronic Manufacturing Partners, and a new website, which will be launched in early May. We then start the ongoing role of running their marketing, PR and conducting a telesales campaign for them to raise their profile in various industries. 

It’s been a worrying time for hospitality, which is the main focus of our relationship with The Bayford Group. We were delighted to promote that the first wedding post lockdown in West Yorkshire had been held at Bowcliffe HallThe Yorke Arms in Ramsgill has just launched The Northern School of Gardening, as well as opening their doors to smaller staycation groups for the Summer, so we continue to drive traffic towards these through a variety of campaigns, and have updated their website to reflect the new offerings. 

Onwards and upwards – 2021 has started extremely strongly for the Frogs, and whilst the world opens further, our clients are assured that the ever-changing landscapes will be communicated effectively and positively, reinforced by strong brands and clear messages. 

Find more of our work here.