Lucia has appointed Golden Frog to provide PR and Marketing support and build the brand as it enters a new stage in its development, with a newly refurbished York branch to open on 8th February 2020 and further openings planned in the near future.
The agency will also help launch #lucialife – a campaign to promote the usage of Lucia’s venues for all life’s celebrations and eventualities and to support their ongoing strapline of Food, Wine and Friends.
Ripon-based Golden Frog will handle the press engagement, events, advertising and social media. They will work across all three branches in York, Harrogate and Beverley, and support the launch of future sites for partner brand The Cut & Craft.
Golden Frog Managing Director Sarah Blenkinsop said: “Lucia is a perfect addition to Golden Frog’s client portfolio and we are ideally positioned to raise their profile. We look forward to working with them to continue their growth and encourage our Yorkshire community to support local businesses.”
Ozgur Akgul, Director of Lucia Restaurants and Bars said: “We are excited about taking a new approach to our PR and Marketing. Golden Frog’s team will involve themselves in all aspects of our development and growth and we look forward to a long and successful partnership.”