All About Infographics

What is an infographic?

Infographics are a visual representation of data. Simply, they are as exactly as they sound – information presented on a graphic. They’re designed to educate or entertain in a step-by-step process, and can be used to display data types, findings, processes, facts, timelines and industry information.

Why use an infographic?

Infographics are useful to present a complex idea in a simplified and visual way. They’re extremely engaging on websites and social media, enhance blogs or pieces of writing, and can be used to simplify or condense information.

They’re very easily scanned which makes them extremely engaging and highly sharable on social media and because the information is presented in such a visually attractive way, people are encouraged to actually take in the facts.

How do I make an infographic?

Unless you have your very own graphic designer, creating your own infographic can seem daunting. However, there’s loads of free software to help guide you through the process, like Canva. Free templates are provided by Canva to make them relatively easy to create and help with consistency and information placement, or if you’re feeling up to it, you can start on a blank canvas.

Just with any business graphic, it’s important to consider your branding. Be consistent with your colours, font, imagery and graphics throughout the design to make it instantly recognisable to you, especially since infographics are so widely shared. It’s a good idea to make a plan on paper before diving in to give yourself a template of placement ideas and content.

Overall, having a well-designed infographic is well worth taking the extra time and effort to turn your facts into something captivating, which once shared on social media, could be one of your most effective digital campaigns.

If you’re interested in infographics for your business, but don’t know where to begin, why not get in touch with us and let our in-house graphic designer create your business the perfect infographic?

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