You may think Instagram is just for sharing sunset pictures and #hashtag galore, but the benefits to businesses are extraordinary.
What is Instagram?
Instagram is a social network on which users can share photos and videos from their smartphone and follow and interact with users by liking and commenting on posts.
Who uses it?
Over 1 billion Instagram accounts are active every month, with 500 million active every day. The demographic of users differs between men and women, with 38% of online females using Instagram, compared to 26% of online men. The majority of Instagram users are aged between 18 and 29 years old, however people of all ages are becoming increasingly attracted to this trendy social media phenomenon. Helen Van Winkle, more commonly known as ‘@baddiewinkle’ is an American Internet Personality and won the ‘Shorty Award for Instagrammer of the Year’ aged 89 in 2016- showing that Instagram really is for all ages!
What are the benefits?
The benefits of Instagram for a business are extraordinary. A customer base like no other is available at the touch of a button, eager for your business…
1. Over 1/3 of Instagram users have used the app to purchase online, and with 800 million monthly active users, this means that at least 266,666,667 people who have an Instagram profile have used the app to buy something online. The vast number of people who are influenced by Instagram adverts or business profiles means it is the perfect platform to promote your business on, it enables you to access an audience like no other. Alongside this, 75% of Instagram users take action after looking at an Instagram post; whether this being ‘liking’ it, clicking on the profile or making a purchase, the interaction rates of Instagram users are enormous.
2. Instagram has access to some of the most advanced social media advert targeting options available. After being bought by Facebook, Inc in 2012, Instagram is able to hone in on specific target audiences allowing you to see the gender, age and even device that users are viewing your profile on. Real-time metrics on how your promoted posts perform throughout the day as well as insights into your followers and how they interact with your posts and stories allow you as a business to gain deeper insight into your customer demographic.
3. As a visual platform Instagram allows you to connect with your followers like no other social media service does. By sharing photos and videos people interact better with your company, and you can learn people’s likes and dislikes.
4. The unique location tagging feature on Instagram means that people can tag a certain location to their picture, allowing businesses (particularly restaurants) to see what has been posted about them. This allows companies to really understand their target market and adapt accordingly.
So, are you ready to take the plunge into the Instagram world or have you already got your account set up and need some guidance? Whatever your situation, Golden Frog PR can help to plan your social media strategy.