Brands are becoming increasingly aware that having a presence on social media is important but if you’re still in the dark, here’s seven reasons why you should take the plunge.
Look like an expert in your field
If you’re consistently sharing industry news, information and advice your customers will begin to rely on your page for knowledge, making you appear as an expert in your industry.
Reach a new audience
There is huge potential to reach a new audience and in turn, increase potential customer numbers, by using targeted ads and encouraging authentic engagement.
Increase website traffic
Having links to your website in your about section, and posting links to your blog, web content or e-commerce increases the likelihood of a click through to your site. Just ensure that your website is effective so that users are directed to a high-quality site.
Be on call for customers
Social media is revolutionising how brands respond to customer queries, complaints and requests. Systems such as Facebook Messenger allow you to set up automatic responses to customers, and social platforms allow you to instantly respond to comments.
Having an online presence gives you a platform to be responsive to any company crises. Whether the crisis be on or offline, if your brand is being talked about, you can respond promptly.
Keep an eye on competitors
It’s free and easy to keep an eye on your competitors. It’s also a great opportunity to gain inspiration for future product launches, interactive ideas and general content.
Learn more about your customers
Social media platforms provide insights, analytics and demographics of your followers. These can teach you so much about your audience, letting you make smarter choices in the future surrounding your market.
So, if you’re looking to expand your business avenues and be the expert in your industry get in touch today.